A Highly Successful Brand and Management Company
Peabody Hotels & Resorts is a trusted partner that will provide solutions for raising brand awareness and increasing financial performance.
Peabody Hotels has carried a long-standing tradition of providing an exceptional hotel experience while creating memories that last a lifetime. Legendary, charming, elegant, and grand are just a few words that describe what sets us apart and what our guests find during their stay. Peabody Hotels are recognizable the world over for their famous residents – five North American mallard ducks – and the daily march of the Peabody Ducks.
Belz Enterprises’ holdings include more than 25 million square feet of developed property, ranging from regional malls and community shopping centers to factory outlet malls, office, industrial and residential developments, hotels, and a regional airport. Peabody Hotels & Resorts has become one of the nation’s leading hotel development and management companies, specializing in profitably directing the operations of high-quality hotels and bringing standards of operations and service delivery to the meetings industry that are second to none. Peabody flagged hotels always achieve Forbes Four Star and AAA Four Diamond ratings.
By the numbers…
Peabody Hotels & resorts prides itself on leading the market in community involvement, ADR, and pushing occupancies, Guest Service Index scores and employee satisfaction. We are able to meet and exceed these expectations because we are a small company and can make immediate/daily decisions that directly impact financial and service results.
While Peabody Hotels & Resorts is a “new” model for Belz Enterprises, the company is no stranger to managing hotels. During the mid-80s, Belz Enterprises was the largest franchisor of Holiday Inns. Up until recently, the company owned, branded, and operated three luxury independent hotels. We continue to carry much of that infrastructure with us into this new concept of Asset Branded and Managed vs. Asset Owned.
We have recently moved towards a much more scalable tech platform turning to TravelClick for solutions relating to Central Reservations System (CRS) website booking engine, GDS/IDS channel management facilitation and our new PMS (Opera/Fidelio) is BI centric, user friendly and scalable, which will allow for seamless portfolio growth.
Our Central Reservations office has been relocated to Memphis and is poised to take on much higher call volume. In addition, based on a very deep management “bench,” as we undertake the responsibilities of branding and managing an asset, we have specific area-focused task force teams and plans in place to successfully incorporate our culture and standards into a new development or a conversion.
Partners and Involvement
The Peabody brand has always prided itself in being the icon of each destination and provides a certain level of soul and uniqueness. We become part of the fabric of each community through involvement, support and leadership, creating top-of-mind awareness within the local market. From the Chamber of Commerce to our very close partnership with the Convention and Visitors Bureau to the many key corporate relationships we maintain and charity boards we sit on, this is how we do business.
We also retain some very important out-of-market relationships. As an independent hotel, we are an active member of Historic Hotels of America, Preferred Hotels & Resorts, Elite Meetings and Associated Luxury Hotels. We work closely with these organizations to assist with brand awareness and financial improvement within all market segments
Having gone through an extensive process with The Freeman Group, Peabody Hotels & Resorts knows that for any service training process to work and to develop any sort of consistency in delivery we must have clearly defined standards. Without them, performance expectations could never be consistently met. From that process, we developed and implemented generalized Standards of Performance (SOP) manuals. These performance standards are the benchmarks all Peabody Hotels & Resorts will carry.
Media Lightning Rod…
Producing over $11 million in Ad equivalency annually, The Peabody brand is a magnet for the media. From the history and uniqueness of the brand, to the Peabody Marching Ducks, the media love our story. Over the years, many Celebrities, Politicians, Rock Stars and Sports Idols have had the priviledge of being an Honorary Duckmaster. To name a few…. George Hamilton, Patrick Swayze, Oprah Winfrey, Florence Henderson, Emeril Lagasse, Joan Collins, Gene Simmons, Molly Ringwald, Jeff Dunham, Peter Frampton, Andrew McCarthy, Chris Isaak, Paula Deen, Larry King, Kevin Bacon, and Stephen Fry have all served as Honorary Duckmasters. The Peabody Ducks have also been a must-see attraction for the likes of Lisa Marie Presley, Michael Jordan, Nicholas Cage, Priscilla Presley, Justin Timberlake, Robin Thicke, Kathy Bates, Jeff Bridges, Samuel L. Jackson, Don King, President Jimmy Carter, Robert Plant, Bernie Mac, Ethan Hawke, Faith Hill and Tim McGraw.